What is a Digital Product Passport and why does it matter for your brand?

The fashion industry is evolving fast –and transparency is no longer optional. The Digital Product Passport (DPP) is a new tool that’s playing a key role in this shift. 

So, what is it? 
A DPP is a digital file that captures the entire lifecycle of a product. From raw materials and production to care instructions and recyclability, it offers a full picture. 

Why should your brand care? 

·      Transparency – Show where, how, and with what materials your product was made. 

·      A stronger sustainability image – Customers value openness and accountability. 

·      Future-proofing – Within the EU, DPPs will soon become mandatory for certain product categories. 

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What does it look like in practice? 
Usually, it’s a scannable QR code on your label that gives customers direct access to all the relevant data. At Collé Group, we help brands integrate DPPs in a way that’s both functional and aesthetically on-brand. 

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